.New Delhi: Reliance Retail plans to prolong Superdry into the athleisure portion which will certainly position it in straight competition along with leading sports apparel brand names like Nike, Adidas and also Asics.Last year, the British fashion brand had actually printer inked a shared endeavor agreement along with Reliance Brands for the purchase of Superdry's trademark resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 million (almost 405 crore during the time). Superdry's invasion right into the athleisure portion in India will be actually a very first for the provider internationally, with many stores set to be opened all over India. Initially, the business will definitely offer apparel, and also eventually shoes after securing BIS license." The provider has actually been actually servicing a retail style for athleisure items, which has actually seen a rise popular due to the fact that the pandemic. It may take in French merchant Decathlon also along with sizable layout establishments, while Superdry sporting activities will be actually mid-size stores," said a shopping center operator accustomed to the development.Reliance Retail carried out not respond to ET's queries.Sales of leading sports companies have dashed in the past 2 years, steered by improving awareness concerning health and fitness and also rising requirement for athleisure damage. With a populace of much more than 1.4 billion, India is one of the fastest-growing and also biggest international markets for sportswear as well as shoes companies.Most worldwide brands have actually been all around in the nation for much more than twenty years and also have actually developed by means of collaborations along with cricket and also other featuring activities. The latest participants, nevertheless, have been actually placing on their own as pleasant way of life as well as routine sportswear brand names. India is actually seeing improving passion in sports including kabaddi, football, volleyball, hockey and also badminton.Superdry went into the country in 2012 in collaboration along with Reliance Brands, a project of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships along with private manner brands in portions like luxury, bridge-to-luxury and high-premium and high-street lifestyle such as Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Employer, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands likewise acquired plaything seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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